Cloud hosting company Memset this morning announced that it has agreed to acquire URL shortening service Is.gd. I really have no clue what a cloud hosting/cloud server company would want to do with a URL shortner company, do you? What are your thoughts?
Kate Craig-Wood, Managing Director of Memset, explained the rational behind the acquisition: “I love Is.gd and use it a lot, and have often worried about a service like that failing or being bought and monetised. As a cloud provider, we have huge amounts of compute resource and bandwidth, so it was a good match for us. The costs are relatively small, and it also makes a great showcase for our network and hardware performance.”
I still don’t understand why a hosting company would do this… It sure sounds like an inside deal. What does everyone else think? I love shortening services like bit.ly because of their stats, but this one doesn’t offer anything as far as I can tell. Thoughts?
Full Cloud Hosting URL Shortener Article – Tech Crunch ( I love them)
