Box.net launched Box Sync earlier today. Box Sync provides businesses with the tools to automatically sync files from the local desktop to the cloud and vice versa to simplify content management and improve productivity.

PC World explains “The problem with files stored on the local desktop is that they are inaccessible from alternate devices or locations. If a salesperson is at a customer site and needs to access the latest production schedule stored in their desktop in order to estimate delivery dates for the client, they are out of luck. The solution to that dilemma is to store the files on a Web-accessible server, or in the cloud itself, so that the data can be accessed virtually anywhere and anytime as long as there is a working Internet connection.”

Rob Koplowitz, a principal analyst with Forrester explains “When the information that workers need exists in separate, non-integrated systems, the process of gathering all relevant information to make informed decisions becomes complicated.”

“Businesses today face a major information challenge– they need to centralize and manage massive amounts of crucial content, while also reducing their reliance on costly, high maintenance infrastructure,” clarified Aaron Levie, Co-founder and CEO of Box.net in a press release announcing Box Sync. “Traditional enterprise content management systems like SharePoint are now looking to the cloud to address this issue, but take a disjointed approach with separate on-premise and cloud-based products.”