Apple has been planning to launch a new subscriptions model for content-publishers on the App Store.  Today is the big day that Apple is officially announcing the new service for magazines, newspapers, video, music and more on the App Store.  Yes, cloud subscriptions to magazines are finally upon us.  This will mainly be for iPad readers but can also be accessed on iPhone and iTouch devices.

How does the Apple Cloud Subscription work?

When Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. We’ve pasted the release below.  You’ll be getting the best deal through the app, read below.

How will the Apple Cloud subscription help us?

Publishers are selling a digital subscription outside of the app and that is fine but the same cloud subscription offer must be made available, at the same price or less, to App Store customers. In addition, publishers may no longer provide links within their apps that would allow the customer to purchase content or subscriptions outside of the app.  This is a huge play for Apple towards dominating the subscriptions arena.  They want their hands in everything!

What do you think about the new Apple subscription model?  Is it going to work?  Are publishers going to like that they are giving the control over to Apple?  I personally love the fact that Apple would be doing the billing but what would stop people from scamming the system?