4delite has announced the launch of its cloud server based rich media publishing platform for advertisers who want to create powerful, yet unified, ad creative for cross-media purposes that mobile and web experiences provide.

For those of you who have not used 4delite, you can create banners for your website using their system.  It’s a fast, fun, and very efficient way to make banners for your website. The cloud-based platform lets you drag-and-drop your own design for ad creative as well as embed whatever tracking URLs you require and takes only a matter of minutes.

The first public demo of the platform was held at a SF New Tech event in late August 2010 in San Francisco. 4delite was founded by Silicon Valley veterans Eugene Walden, Andy Laursen and Mary Ray, The company has developed a scalable publishing platform that is future-proofed for whatever emerges (or re-emerges) as the standard format for mobile and online advertising.

4delite is an angel-funded start-up, founded by a trio of Silicon Valley veterans: Eugene Walden, Andy Laursen and Mary Ray. Based in San Francisco, the company offers a cloud-based rich media publishing platform — the first self-serve solution for advertisers who want to create exportable rich media ads that work across mobile and web platforms, including the iPhone and iPad. Its board of advisors include: Mike Herring, Roger Lang, Will Price, Steve Cutcliffe and Jon Staenberg.